That is, of course, when it’s done right. The big advantage of an infographic is that it logically presents a flow of ideas and data in a visual format. Don’t tell the reader everything in the headlines-just enough to get them to want to read more. Just like a good blog post or article, an infographic needs a good title to grab the reader’s attention. But even with these tools, you’ll still need to keep certain considerations in mind to prevent your infographic from flopping. The Principles of Infographic DesignĪrmed with one of these graphic design applications, we’re ready to start creating infographics. Do note that the free version of Piktochart places a watermark on all infographics you create. What’s more, both applications offer free versions, so you can start designing infographics with nothing more than an email address. Web applications like PiktoChart and Canva were designed specifically for those of us who aren’t well-versed in complicated design programs. The ‘graphic’ part of infographic design may immediately conjure frightening images of intricate graphic design programs. Fortunately, armed with a few key design principles and some online tools for building infographics, you’ll have no problem harnessing the power of this awesome form of content. When you only have a few seconds to capture people’s attention, a colorful, bold infographic is much more likely to catch their eye than a blog of text.ĭespite the many advantages, infographic creation can quickly go awry. If your content can effectively grab readers’ attention, your message stands a much better chance of reaching its target. In an increasingly cluttered web, your content is competing for your reader’s attention.
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